When Experience Matters
- Created PR and Sales Promotion Company as part of John Singleton’s Communications Supermarket.
- Founded “The Sales Machine” with offices in Sydney and Melbourne
- Marketing Coordinator for the inaugural year of World Series Cricket
- Created the Spectacular Opening Gala Events of the Mirage Resorts
- Event Managed the first Australian International golf ‘Skins’
- Successfully reinstated Queensland Tourism Week and created the “Say G’day, enjoy your stay” slogan for Queensland Tourism - still used today!
- Over 10 years as the leading consultant for McCafferty’s Coaches – developed strategy that made McCafferty’s number one transport choice for backpackers in Australia
- Handled the public relations management for the IPO of ABC Learning Centres
- Inaugurated Queensland Export Awards for Premier’s Department
- Handled PR and strategic marketing direction since the opening of the Brisbane Convention & Exhibition Centre in 1995 - ranked in the top three in the World
- Developed and managed crisis strategy for Cubbie Cotton ensuring its successful defence against compulsory acquisition by the Queensland Government. Later responsible for media liaison during water management issues.
- Since 2006 retained by Insight Group to manage its profile as an emerging and successful property development company
- Co-organiser and communications officer for Coot -Tha Speed Classic, a new motorsport event and tourism attraction in 2009, Queensland's 150th Anniversary year
- Since the company's launch in 2004 have been communications consultant for Refund Home Loans whose innovative business model continues to build market share in the current economic environment
- Promoted a number of major residential developments, hotels and resorts
I am increasingly in demand as a writer and have a prolific experience which includes speeches, reports and many successful industry award submissions.
Please see "About You" for further details
|
|
Peter Sawyer |
"When experience matters" |
|